In addition to winning championships and growing a huge social media platform, Piana founded Rich Piana: 5 % Nutrition, a fitness brand famous for its hardcore fitness image and products marketed to improve athleticism. 5 % Nutrition primarily sells supplements, apparel, and encourages people to live motivated and goal-driven lives.
After his passing, 5 % Nutrition became represented by Martyn Ford, another bodybuilder, and a great fan of Rich. Ford stated in an interview, “I’m going to do all I canI’m not Rich, no one can replicate someone who’s doing such an amazing job as Rich.
The legend and bodybuilder Rich Piana started 5% Nutrition to produce hardcore supplements and apparel for a select few willing to do Whatever It Takes to achieve success. As Rich delivered the 5% brand to the world, it was the lifestyle he established which spawned an ever growing community of followers—the 5% Nation.
Who is Rich Piana?
The sudden passing of Rich Piana has rocked the bodybuilding world in a way that no one could have anticipated. While he may have been a controversial figure in the industry, Rich Piana was loved by many fans, friends, and family. One such individual is Eric “Viking” Hinckley, a mixed martial artist who has been apart of Rich Piana’s supplement …
One such individual is Eric “Viking” Hinckley, a mixed martial artist who has been apart of Rich Piana’s supplement brand, 5% Nutrition. Now it seems that Viking is making the decision to leave the company.
Why are you a 5%er?
In essence, you are a 5%ER because you are willing to outwork the competition and do WHATEVER IT TAKES to achieve your version of success, both in and out of the gym!
Rich Piana defined himself by defining and then living the 5% lifestyle he helped to create . In other words, he was willing to sacrifice what the other 95% of the population wouldn’t do in pursuit of his goals. This mentality lives on in the 5% Nation and community of followers that continue to learn about Rich and adopt his principles …
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